Zogaj, Adnan; Tscheulin, Dieter K.; Lindenmeier, Jörg; … - In: Journal of Business Economics 91 (2020) 3, pp. 379-400
study tests whether actual self-congruence, ideal self-congruence, and functional congruence strengthen the tie between … nonprofit organizations and donors. In addition, and as an extension of the self-congruence theory, issue involvement is added … as a moderator variable. The study results show that ideal self-congruence and functional congruence have a positive …