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Et-Moone and marketing relationship governance : the effect of digital transformation and ICT during the COVID-19 pandemic
Alalwan, Ali Abdallah; Baabdullah, Abdullah Mohammed; … - In: Industrial marketing management : the international … 98 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10013206369
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How to apply the event study methodology in STATA : an overview and a step-by-step guide for authors : editorial
Ullah, Subhan; Zaefarian, Ghasem; Ahmed, Rizwan; … - In: Industrial marketing management : the international … 99 (2021), pp. A1-A12
Persistent link: https://www.econbiz.de/10013206375
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Uncovering the effectual-causal resilience nexus in the era of Covid-19 : a case of a food sector SME's resilience in the face of the global pandemic
Simms, Chris; McGowan, Phillip; Pickernell, David; … - In: Industrial marketing management : the international … 106 (2022), pp. 166-182
Persistent link: https://www.econbiz.de/10014226487
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Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets
Basu, Shubhabrata; Malik, Ashish; Munjal, Surender; … - In: Industrial marketing management : the international … 115 (2023), pp. 11-26
Persistent link: https://www.econbiz.de/10014454746
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Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon; Harris, Lloyd C. - In: Industrial marketing management : the international … 115 (2023), pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
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Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Ferraris, Alberto - In: Industrial marketing management : the international … 115 (2023), pp. 240-252
Persistent link: https://www.econbiz.de/10014454898
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In anticipation of a downturn : the role of impression management in buffering against failure
Lan, Hao; Sheng, Jie - In: Industrial marketing management : the international … 115 (2023), pp. 355-367
Persistent link: https://www.econbiz.de/10014455117
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The impact of digital tools on sales-marketing interactions and perceptions
Biemans, Wim G. - In: Industrial marketing management : the international … 115 (2023), pp. 395-407
Persistent link: https://www.econbiz.de/10014455124
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Alleviating the negative effects of salesperson depression on performance during a crisis : examining the role of job resources
Lussier, Bruno; Beeler, Lisa; Bolander, Willy; … - In: Industrial marketing management : the international … 111 (2023), pp. 173-188
Persistent link: https://www.econbiz.de/10014369260
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New product innovations in times of crisis : how did women entrepreneurs survive the COVID-19 crisis?
Sahi, Gurjeet Kaur; Modi, Pratik; Mantok, Stanzin - In: Industrial marketing management : the international … 111 (2023), pp. 19-29
Persistent link: https://www.econbiz.de/10014369272