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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Trustworthiness, security and the decision to buy on electronic platforms : validity studies of a scale
Cerdeira, José Pedro - In: Consumer behavior review : CBR 5 (2021) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10012417009
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Millennials, COVID-19, and its impact on perception : the case of the banking system
Azouri, Marwan; Senechal, Sylvain - In: International journal of work innovation : IJWI 3 (2022) 3, pp. 289-315
Persistent link: https://www.econbiz.de/10014478619
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Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi; Dean, David; Mohd Suki, Norazah; … - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
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Effect of social media marketing on online travel purchase behavior post-COVID-19 : mediating role of brand trust and brand loyalty
Azhar, Mohd; Husain, Rehan; Hamid, Sheeba; Rahman, Mohd … - In: Future Business Journal 9 (2023), pp. 1-13
The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel booking websites. It also analyses the mediating effect of BT and BL in the relationship between SMM and PI. This...
Persistent link: https://www.econbiz.de/10014373762
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Building restaurant customers' trust amidst Covid-19 crisis through value- and performance- based information : risk perception as a moderator
Jang, Yoon Jung - In: Global business and finance review 26 (2021) 3, pp. 111-123
Purpose: To weather the Covid-19 crisis and remain sustainable, restaurants need the trust of their customers. This study tested the impact of value similarity and preventive measures on customer trust and examined the impact of customer trust on customer cooperation. This study investigated the...
Persistent link: https://www.econbiz.de/10012696071
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The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny; Lee, Myong Jae; Han, Heesup - In: Journal of vacation marketing 29 (2023) 2, pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
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Customer engagement design during the COVID 19 pandemic, mutual trust and intelligent automation : a conceptual perspective
Alfalih, Abdullah Abdulmohsen - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-19
The adoption and use of artificial intelligence, and the application of this concept through the development and implementation of intelligent automation is not considered simply as an option, but rather as an obligation in current times, due to the considerable change caused by the COVID 19...
Persistent link: https://www.econbiz.de/10013168876
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The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed; Agag, Gomaa - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
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Coronavirus disease 2019
Wei, Chunhao; Chen, Han; Lee, Yee Ming - In: Service business 16 (2022) 3, pp. 581-600
Persistent link: https://www.econbiz.de/10013459464