Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Year of publication: |
2024
|
---|---|
Authors: | Kini, Ranjan B. ; Bolar, Kartikeya ; Ali, Rofin Thirunelvelikaran Mohammed ; Mukherjee, Sayan ; Bhattacharjee, Soumyajit |
Published in: |
Information systems management. - London [u.a.] : Taylor & Francis, ISSN 1934-8703, ZDB-ID 2069986-4. - Vol. 41.2024, 2, p. 132-150
|
Subject: | Linear Regression | location-based Advertising | mobile Commerce | one-way ANOVA | simulated Situations | stimuli-Organism-Response (S-O-R) model | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Theorie | Theory | Simulation | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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