Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Nina Krey Patricia Rossi, editors
| Year of publication: |
[2018]
|
|---|---|
| Other Persons: | Krey, Nina (ed.) ; Rossi, Patricia (ed.) |
| Institutions: | Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> ; Academy of Marketing Science (issuing body) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Marketingtheorie | Marketing theory | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xl, 816 Seiten 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Conferences: | Academy of Marketing Science (AMS) Annual Conference ; (Coronado Island, California) : 2017.05.24-26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Exaktes Kongressdatum aus dem Internet |
| ISBN: | 978-3-319-66022-6 ; 3-319-66022-5 ; 978-3-319-66023-3 |
| Other identifiers: | 10.1007/978-3-319-66023-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011735442