Enhancing donor agency to improve charitable giving : strategies and heterogeneity
Year of publication: |
2023
|
---|---|
Authors: | Esterzon, Emilie ; Lemmens, Aurélie ; Van den Bergh, Bram |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 4, p. 636-655
|
Subject: | agency | causal forest | charitable giving | conditional average treatment effect | donation | field experiment | fundraising campaign optimization | machine learning | Fundraising | Wohltätigkeit | Charity | Kausalanalyse | Causality analysis | Experiment |
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