Examining B2B channel decision-making within differential quality-level zone : a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)
Year of publication: |
2024
|
---|---|
Authors: | Cao, Bin ; Dubey, Rameshwar ; Luo, Zongwei |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 2, p. 336-349
|
Subject: | Asymmetric preference | B2B Manufacturer-Stackelberg supply chain | Channel decision-making | Non-cooperative game analysis | Quality threshold | Spieltheorie | Game theory | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Nichtkooperatives Spiel | Noncooperative game |
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